I don't know what to say about seeing this commercial, which is done by Bollywood biggest stars Shahrukh Khan, I thought that things had evolved and that especially in India, it wouldn't be an handicap to have dark skin. Well, I guess I was wrong.
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Those people should be ashamed of themselves.
It's disgusting (as ever) how important something as trivial as melanin. And it's not just India, the US, any Black country, the Philippines (all their models look Chinese), it's just stupid. (and it isn't comparable to, say, liking 'fairness' by upper class English women in the 18th century, for fear of being mistaken for a sun-baked peasant, that's classism which is bad enough, but there's no racialized biological component)
Posted by: Craig | Wednesday, 07 November 2007 at 05:49 PM