Interesting, but not surprising point from Sholto Byrnes for media coverage and biases depends on likability and other fluffy criteria such as as attractiveness and friendliness to the press:
Two of the three party leaders are the sons of financiers, attended major public schools and then went to Oxbridge. Both have aristocratic connections and high-powered, high-earning wives. Yet only one, David Cameron, is portrayed as the child of privilege, while none of the "revelations" about Nick Clegg – that Louis Theroux was his fag at school, that his grandmother was a Russian baroness, or that his family owns a chateau in France – stop many, including even a Daily Telegraph columnist, from depicting him as an "ordinary bloke".
Media coverage in political elections is always unfair and even often outrageously bias when what is important and even critical is the personality of the candidates. One only has to be reminded of the press coverage that Al Gore got in the 2000 American presidential election (Bush got favorable coverage because he was friendly to journalists and even had pet names for them) and the one of Hillary Clinton who was considered to be unsympathetic to the press got while Obama was glorified.
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