I agree wholeheartedly with Art Goldhammer on this :
Anyone who watches French TV or goes to the movies is aware that whatever "cultural exception" has existed since World War II has not done much to ward off American influences on French popular culture. Whether one deplores or applauds those influences (and I personally think neither deprecation nor applause is warranted), a trade negotiation is not a good place to stop it. In such a venue, money is what counts, not culture.
Perhaps as a cultural mongrel myself, capable of appreciating both high and low, domestic and foreign, I simply don't evaluate the stakes as the self-appointed defenders of European culture do. I say, let people decide what they like. I may often not approve of other people's choices, but I don't think that taste can be improved by imposing quotas, any more that it can be legislated or enforced by curricular edict. I do know that part of my love of France came from watching some fairly low-brow French films. I would have lost something if my government had tried to "protect" me from them. But American governments have never been much interested in that kind of protection (as opposed to prophylactic censorship of supposed sexual immorality). The mask of antiphilistinism is more commonly worn in Europe, but those who wear it are less concerned with the culture of the masses than they are with the profits to be made from them.