Sentence of the morning from the Economist's Democracy in America blog:
Mr Romney was far from perfect as a candidate. But a party's presidential nominee is, inevitably, its standard-bearer, and his party dragged him down.
Romney was too Northern Eastern for the Gop and he couldn't compensate that fact with evangelism and a track record as a true believer. In short, moderation becomes a burden instead of a virtue in politics when it is believed to be a proof of vacuity and of cynicism.